Package design for a set of fine teas. Target demographic includes adult tea enthusiasts ranging from lower twenties to upper thirties. The design should feel elegant, calm, relaxing, fine, and minimalistic.
Sketches
Ideated by sketching ideas on paper. Focused on creative package designs, as well as unique ways to hold and display tea.
Created conceptual advertising mockups. The steam integrating with the text in these images inspired me to incorporate steam into my design.
Iterations
Iterated on the design for the package's cover. Wanted to represent the experience of drinking tea. The smell, feel, temperature, and ingredients of tea were all aspects I considered.
Final Cover
Designed a removable insert containing the types of tea within the box, and a brewing chart. Adobe Firefly was used to generate photos of tea leaves.
Label Ideations
Ideated on tea label designs. Aimed to emulate the same aesthetic as the front cover deign. Experimented with different shapes, colors, and textures.
Final Labels
Designed the final labels to be cohesive with the cover. The labels use the gestalt principle of continuance to form a singular design. This design allows for easy organization.
Designed sides of package to connect seamlessly to the cover.
Working Prototype
