Package design for a set of fine teas. Target demographic includes adults ranging from lower twenties to upper thirties. The design should feel elegant, calm, relaxing, fine, luxurious, etc.
Sketches
Ideated by sketching package ideas on paper. Looked for creative solutions.
Iterations
Iterated on the design for the package's cover. Wanted to represent the experience of drinking tea. The smell, feel, temperature, and ingredients of tea were all aspects I considered.
Final Cover
Final design for front cover. word mark gives feeling of elegance, and class. The colorful hues are representative of the various herbal teas that are contained within the box.
Designed a removable insert containing the types of tea within the box, and a brewing chart. I used Adobe Firefly to generate the photos of the tea. I also generated the descriptive paragraphs with Chat GPT.
Label Ideations
Ideated on tea label designs. Wanted to emulate the same aesthetic as the front cover deign. Experimented with different shapes, colors, and textures.
Final Labels
Designed the final labels with the same colors and shapes as the cover. The labels are all unique to each other, while also creating a larger design when placed next to each other. This design allows for easy organization.
Designed sides of package to connect seamlessly to the cover.
Final Design
